Tire Kraft Automotive, based in Squamish, B.C. was looking to break away from the franchise model it had been operating as for a number of years and approach the market as an independent automotive specialist. With a strong brand strategy, the new brand was renamed 'Good2Go Automotive'. Good2Go wanted to present itself as a leader for auto services for the quality-conscious consumer, with a focus on high-quality craftsmanship, using the best technology and providing its customers with the best service.