The Downtown Vancouver Business Improvement Association had launched a podcast in 2024, called Hey, Downtown Van! The podcast featured various prominent figures in the Vancouver area that were making an impact in business, the arts or the community. The Association was finding that the audience was not resonating with their original logo and it was cuasing them to lose potential listeners. A rebrand was requested to help attain a new audience as well as speak to their fun, casual nature whilst still capturing these important figures. A new logo and branding was devised. Using the Associations brand 'Advocate Green' as the primary colour to help capture viewers attention and stand out within the podcast catalogues, it was combined with a bold, punchy logo that immediately expresses the idea of a conversation. This is placed over a birds-eye-view of the Downtown Vancouver core to help add immediate context too.